Lionel Messi has signed a contract to promote Socios.com, a cryptocurrency company specializing in fan tokens.

The Argentine has penned a mouthwatering £15million deal, joining the likes of Tom Brady and LeBron James in venturing into the virtual currency world. With this deal, Lionel Messi became the latest athlete to enter the crypto world, which has increased its brand value massively over the past few years. And the crossing of sports has proved fruitful for Socios.com.

Apart from Messi, the company also has sports stars from other sports, including NFL and NBA – enhancing its massive presence in the United States.

Socios.com specializes in digital fan tokens, and outlying strengthens the relationship between crypto firms and sports, proving contentious and pricey.

In that news release, Socios revealed that Messi would be added as an ambassador to the brand and included in the promotion campaigns and publicity acts in the build-up to the Qatar World Cup in the winter.

The seven-time Ballon d’Or winner knows all about the form of currency after they used crypto in the deal that took him to Paris Saint-Germain in the summer.

Messi and Socios’s deal does not include any crypto payments, though, and ties him to the company for three years. It is just the latest venture from the app that has spread throughout football across the globe.