Founded in 2014, ZebPay serves as a platform for cryptocurrency exchange, enabling users to engage in buying, selling, and trading a diverse range of digital currencies including Bitcoin, Ethereum, Ripple, Litecoin, and others. The company was founded by Mahin Gupta, Sandeep Goenka, and Saurabh Agrawal in India. The company was initially called BuySellBitco.in. The company also launched a wallet service in the same year. Zebpay gained huge popularity due to its user-friendly interface and different robust security measures. It aimed to simplify trading for both beginners as well as experienced crypto traders. Zebpay is currently headquartered in Singapore.  

ZebPay debuted its trading app for traders in July 2015, and by December 2017, the company boasted a trading volume totaling USD 1 billion. By April 2018, Zebpay continued its rapid growth and crossed a trading volume of more than USD 2 billion. In 2018, Zebpay had to shut down its operations in India because The Reserve Bank of India (RBI) issued a circular that imposed restrictions on banks from offering services to businesses involved in cryptocurrency, leading to a significant impact on the operations of exchanges like ZebPay.  

Throughout its journey, ZebPay broadened its reach to cater to users across numerous countries and regions. It provided a range of services, including cryptocurrency wallet solutions, trading aids, educational materials, and customer assistance. ZebPay’s goal was to offer a smooth and safe platform, empowering individuals to engage in the expanding world of cryptocurrency. Zebpay is a trusted and secure crypto exchange with a wallet that serves customers across the globe. Zebpay is available on Web, Android and iOS for trading 

Zebpay also has a registered office in Australia, and it offers its services in more than 160 countries. Following its expansion into Australia and various other countries, ZebPay was acquired by Rahul Pagidipati in 2020. In March 2020, Zebpay re-launched in India “with a new leadership team, no-fee trading on select pairs, an upgraded focus on security and innovation, and a passive income and borrowing program on the horizon”. In 2021, ZebPay announced that Rahul Pagidipati and Avinash Shekhar would share responsibilities as co-CEOs. The company also started INR trading and introduced instant deposit/withdrawal features. Presently, ZebPay has experienced significant growth in its trading volumes, facilitating over 5 million users in commencing their journey into crypto investments. The company claims to be India’s number one choice for Bitcoin-INR trading. Zebpay’s offices in India are in Mumbai and Ahmedabad. 

Zebpay’s business model can be said to be Business to Consumer(B2C), Business to Business(B2B) and B2B2C(Business to Business to Consumer). It operates on a three-pronged business model, consisting of three distinct segments through which it conducts its operations. They are:  

• Trading Fees- When traders use their platform to trade buy or sell cryptocurrency 
• Crypto holdings- They also get revenue from their own crypto holdings. 
• Membership fees- They get membership fees from those accounts that are holding cryptocurrencies but are inactive.  

ZebPay has raised a total of $1.1 million in funding over two rounds. The company is funded by two investors; Arjun Handa and Nagendra Chaudhary. The first round was on September 14, 2014, whereas the second round was on January 6, 2016.